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The Art of Being an Artist

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Your first year or two as a creative freelancer the focus should be to build your boat and get in the water. When you’re afloat and not taking in water, you can start to think about your destination. Where would you like to go?

To many people, art is a hobby. But it’s when you really start to take it seriously and treat it as your job that you really pivot. William Faulkner is quoted of saying: “I only write when inspiration strikes. Fortunately it strikes at nine every morning.”

Showing up at your desk is when things start to happen. The more you show up, the more likely it is that you’ll create something of value. You have to put in the hours, consistently. Painting a couple of times a month won’t make you a great painter. You have to build momentum and consistency and daily routines is key.

You can have a somewhat mediocre talent and still have a great artistic career. Just as you can be insanely talented and still struggle making it work. It’s not about talent as much as it is about courage, persistence and resilience.

Keeping your ego in check is another important aspect. You need some ego to find the belief the song you wrote is so great that everybody needs to hear it. But that ego can just as easily trip you up, if you start to think people don’t appreciate your genius enough. Or you strive for perfection in your work, feeling like it’s never as good on the paper as it was in your head (hint: It isn’t. This feeling never goes away, believe me!).

As an artist you expose yourself a lot and have to be willing to take criticism. You have to push yourself, and not hold back out of fear of what people might say. You have to be okay with shipping something you’re not a hundred percent satisfied with – chances are you never will be.

In 2011 I sat for a few weeks at Dean Haspiel’s Hang Dai Studios in Brooklyn. One of the guys at the studio asked for Dean’s advice on whether to take on a particular storyboarding job. He was worried he would fall short and botch the job somehow. Dean replied: “You need the money? Then you take the job. And you fail. HARD. And you learn from that”. That attitude was truly inspiring; expecting to fail and being okay with it. I certainly learned a lot from my brief spell at Hang Dai but also from taking on tasks I wasn’t entirely ready for. 

One of the things I hear tossed around a lot, is the idea that you’re only as good as your last work. I disagree. You are the sum of all your creative outputs, good or bad. And you’re not always the best judge of quality – in fact you’re likely the worst. You just have to do the best you can at that moment and get it out there. You don’t end up back at square one because some project didn’t turned out the way you wanted it. In fact you learn more from a project like that than you do from a smooth success.

When the process is grueling, frustrating and hard, it’s likely because you’re evolving and growing as an artist. When you reach that plateau and it feels like you’re never going to get better, when you feel like quitting – that’s exactly when you need to push through.

If you want to learn to swim, you have to go in the deep end of the pool.

This post is an excerpt from my book SOLO – Survival Guide for Creative Freelancers – Order now on Amazon.

The Art of Selling – and Selling Your Art

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I recognize the need for an artist to be more mindful of the business aspect. But I’m feeling a lot of resistance to the whole product/market lingo and finding it hard to implement in my own life.

If people want to sell you something, you’ll notice that they all more or less follow the same model of proposition.

First they describe a problem that – maybe – you have. If it’s targeted marketing and not just the random (and annoying) TV or radio commercials, they’ll often get it right.

Then they will tell you who they are and their unique value proposition (USP), what they offer. And ultimately how they solve your problem.

Here’s an example: “Tired of spotty wifi? We here at TeleWhatever have 50 years of experience and a unique global network. We know how annoying it is to not have wifi. That’s why we offer 24-hour wifi for only 9.99 a month, that includes blah blah blah. Make sure you never miss out on an important cat video and sign up today with 25% off!”

This model is used almost everywhere. It is especially gag-inducing when used in selling medicine or insurance, where first they mention all the ways you could die horribly or lose all your stuff in a fire. That would suck, right? Luckily they happen to have a product that will save you from all this disease and disaster. Phew! A plan that most likely ensures their survival rather than yours, but that’s another discussion.

What I want you to take away from this, is this model for selling anything: Problem -> unique offer -> solution.

Whoops, did I say “anything?”

If you are reading this, you are either an artist or an aspiring artist. I’m taking a wild guess that you would eventually like to make money on this and not just have it as a hobby.

And here’s the problem:

Art doesn’t solve any problems.

No. Really. It doesn’t.

As Oscar Wild put it: “All art is quite useless”.

In other words, the sales tactics you can find online or read in books are invalid. You can’t use the above model to sell art.

You can’t focus group art either. Knowing what your customer wants makes total sense in the business world. In the art world I believe the opposite is true. Thinking too much about the wants or needs of the end user derails the artistic process and/or makes for boring art.

I’ve created this little Venn diagram (very marketing biz, right?) to illustrate the three overlapping elements of a creative career. Without the product (your art), nothing to sell. Without the audience, no one to sell to (And I’ve added the passion element, because it’s darn hard to produce art that you’re not passionate about).
What you CAN learn from business, is finding the right people to put your art in front of. I’d start with surveying whatever little audience you already have and figure out who they are and where they hang around online and offline. That way you have a better idea of where to market your stuff.
Art is a product just like any other. But it doesn’t solve a need or a problem. Rather it touches people in ways they didn’t know they wanted (that sounded inappropriate, but you know what I mean). Which is why normal sales tactics don’t really work.
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Any other artists out there feel the same contradiction or dilemma? Let me know how you think about marketing your art in the comment section!

My book STILLETO released in the US today!

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When my book The Devil’s Concubine came out from IDW in 2011 I was obviously super excited. Having a book out in the US was a decade-long dream of mine and now it was finally happening!

All fired up from going to Comic Con and doing signings in San Francisco and LA, I could not wait to present the follow-up to my editor. STILETTO was/is in my mind a much better book, more weighty in subject matter and more solid in the artwork. I really poured my heart and soul into it.

And they turned it down.

You hear a lot about “breaking in” to the US comics scene. Well, I thought I was in and it turned out it was a revolving door!

In the years after I always carried a copy of the Danish graphic novel (a beautiful hardcover edition) with me everywhere I went. I’ve shown it to editors at restaurants, in bars and at shows both in the US, Canada, France and Germany – never finding a home for it. Frustrating when you know you have a great book and for whatever reason no publisher picks it up. I really want people to be able to read STILETTO, regardless of their nationality.

And guess what? TODAY YOU CAN!!!!

STILETTO issue #1: Officer Down is out today from Lion Forge and you should be able to order it through your local comics store.

Here’s what the editor, Greg Tumbarello, says about the book:

[quote]Palle Schmidt is one of those visionary writer/artist combos you rarely see… His artistry and storytelling pull you into an intricate underworld that engulfs the senses and blurs the line between reality and fiction, making you feel like you’re there on a ride-along with our detectives as they desperately search for a cop-killer. Stiletto weaves a thrilling mystery that flips the entire crime genre on its head and keeps you guessing until the pulse-pounding conclusion.[/quote]

To read the full press release and download an 11-page sample, go to palleschmidt.com/STILETTO

Thanks for letting me tell (part) of this story. Hope you’ll give STILETTO a chance too.

Bonus Video: Lucy Bellwood and her 100 Demons

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I first met Lucy at Periscope Studios in Portland, OR, where I had the great privilege to work from a guest table for a few weeks back in 2014 (you can hear the podcast episode I did with Steve Lieber here). Even then she struck me with her wisdom, despite her young age. I never managed to get a real sit-down with Lucy back then but when I saw her new project 100 Demon Dialogues I jumped at the opportunity to chat with her about dealing with your inner demons as an artist, tabling at cons and having a career as a creative freelancer.

Check it out here and please share with your self-deprecating artist friends!

Links mentioned in this video:

Lucy is @lubelwoo on both Instagram and Twitter

Are You Good Enough for a Career in Comics?

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good-enough

We all look for approval, as people as well as artists. We want to be told we are great, that everything will work out for us. The truth is, no one can really give us that validation.

We might get lucky and meet some peers who can give us guidance, tell us where we need to improve or tell us not to worry so much. But we all worry. And I bet you we all ask the same question: Am I good enough? Do I have what it takes to make it as a comics artist?

No one can tell you for certain, if you have what it takes. A portfolio review only tells you if you have the basic talent for drawing. What goes on inside of you is far more important. Are you willing to put in the time and effort to get to the level you want? To confront your own shortcomings and tackle them head on? Are you prepared for the insecure lifestyle of a comic book artist? The solitude? The long hours? The lack of money and lack of respect from your friends and family?

Are you ready for critizism, fair and unfair? Can you muster up the guts to consistently put yourself out there and be judged? How do you handle taking notes and being told what to do? Do you freeze up when you have to perform under less-than-optimal circumstances? How well do you work under the pressure of a deadline? Do you get anything done if there’s NO deadline, or do you end up wasting your days playing World of Warcraft? Can you forgive yourself for producing less-than-perfect art? Do you endlessly beat yourself up if you’re not productive enough, good enough or succesful enough?

What does “making it” even mean for you?

Have you set a specific and measurable goal, and if not, how will you know if you get there? And have you set a time limit for when you want to have “made it”, knowing that it will probably take years longer than you expect?

And guess what – no one has ever “made it” in comics. Because you’re only as good as your last job. Because even the artist you admire the most judge their own success in a totally different way than you do. Because no matter how succesful you are, you still strive for more. There’s always room for improvement.

All this may sound like I’m trying to get you to give up, which is not at all true. The only thing I want you to give up, is asking the wrong questions. Whether you are good enough, time will tell. Time, effort, courage, persistance.

And you know when you are “making it”?

When you are making the most of the skills you have.

Bonus Video: Choose Your Own Adventure

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Time to make some tough choices!

As an artist you often have more ideas than you have the time and resources to complete. How do you decide what projects to do next? How do you make sure you’re not just mindlessly taking on all incoming work but stay true to your creative vision? Is strategy even a word in the artist dictionary? And what does a walk in the woods have to do with making comics? Watch the video to find out!

Let me know if this video helps you in any way or what method you use to decide what to work on. Do you even have a method or do you just follow your gut?