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Scare Away the Clients

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An advanced technique if you have too much incoming work (or just want to test your own limits) is jacking up the price. Just think of what the fair price would be and add thirty percent. If this makes the client run away screaming, great! On less item on your plate. If they accept your shameless price, great! More money for you, and more motivation to move things around in your calendar and put in the extra effort.

I usually give the high price first, being willing to go down, if I meet resistance. You can steal this tactic:

“My going rate for something like this would normally be around (insert high amount)…”

Take a moment. Sometimes the client will jump in going: “That sounds reasonably.” Boom! No need to negotiate further.

If, on the other hand, your hear them fall of the chair on the other end of the line, you can pick up your thought:

“…but since (it’s you/ it’s part of a larger project/ it sounds like a relatively simple task) I’m sure we can work out (a discount/ lower rate/some sort of bundle deal). How about (insert lower amount)?”

Pricing is all about supply and demand. I’m sure you can find plenty of people willing to undercut you. I mean, you can get a freelancer to do almost everything for $5 on Fiverr.com! You do not want to think of that segment as your competition. 

If your unique expression is what the client is looking for, price matters a lot less. They’re paying for you, for your personality and the experience you bring to the table. If a client mentions that they can get the same thing cheaper elsewhere, I’d recommend you simply agree with them and perhaps even direct them to some of your lower paid colleagues. 

What you offer as a professional is something other than bargain prices, it’s industry experience and a unique skill set. If you speak the same language as the client, culturally as well as professionally, you are great at what you do, flexible and accommodating, understanding of your clients needs – those are reassuring qualities worth paying premium for. Especially if you go the extra mile in terms of showing up in person for a briefing, getting on the phone instead of hiding behind e-mail. 

Deliver on your promises every time and the clients will keep coming back – even if some graphic designer in Bangladesh can do the same thing at a tenth of your rate.

This post is an excerpt from my book SOLO – Survival Guide for Creative Freelancers – Order now on Amazon.

New Book: SOLO – Survival Guide for Creative Freelancers

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If you’re on the newsletter, you’ve no doubt heard about my upcoming English language book SOLO – Survival Guide for Creative Freelancers.

The book is an attempt to gather my 20 years of experience as an independant creator in several fields – writing, drawing, comics, YA, children’s books, podcasting, teaching.

It’s a well-known fact that more and more jobs will be outsourced to freelance contractors or be project-based. The so called “steady jobs” are a thing of the past. It is time to take control of your own destiny, ownership of your career and your future.

SOLO is written for people who believe in creative living on their own terms. It will focus on people who want a sustainable career, mixing freelance work with creating and selling their own art. My promise is that diving in to the tactics and strategies of this book will help you find a clearer vision to strike out your own path.

Here’s some of what the book covers:

  • How to get started with freelancing
  • How to create a network of people to help build your career
  • How to handle clients and pricing your work
  • How to handle the business side of things
  • How to gain new clients and create several income streams
  • What tools, tactics and templates you can use to sustain you over the long haul

The opportunities for running your own creative business have never been more optimal and the book gives concrete examples and ideas for what your next step could be, no matter where you are in your creative career.

Click the image below to download a free 20-page sample.

2017: The Year of True Independence

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I’ve been an indie artist for almost two decades. Perhaps it’s time to really focus on the indie part.

I’ve told stories before about how I’ve tried in the past to live up to the expectations of others and how little it has helped me. Classmates, friends, family members or peers I’ve worked hard to impress. I’ve spent way to much time comparing myself to others and struggling to make people take notice. I’d like to shift the focus this year to creating things for my own sake. I’m not going to be completely selfish and unintelligent about what projects I take on, I still have commitments and bills to pay. But I think there is a way to measure my success in a more constructive way.

There is a difference between inner motivation and outer motivation. The latter is when you are hoping for the love and respect of a boss, a parent or an audience. You seek validation from the outside world, usually in the form of likes, comments or sells. Here’s the problem with that: It’s highly addictive and it is completely out of your control.

You can scream and jump, but whether people connect to what you put out there in the way that you are hoping for is totally unpredictable.

You can try to guess what people want. You can study the metrics of what seems to work. You can try to emulate previous success. But at the end of the day, who the hell knows, right?

Inner motivation is when you define your own success, in a way that you can control. Sending a pitch to a publisher is a box you can check, you can totally do that. Selling a pitch is a whole other matter and it is beyond your control.

You are giving way too much power to strangers, if you let them decide if you’re succesful or not. Try this instead: Set daily or weekly, tiny goals that you can achieve, like drawing two pages a week or writing an hour every morning. Goals or habits that will likely move you in the direction of your big goal.

I will try to make 2017 the year where seek real independence. Not just financially but also of other people’s opinions. Want to join me on this quest?

Answer these questions for me:

  • Who are the five people whose opinion you value the most?
  • Who are the people whose judgement you fear the most?
  • Are they on the first list? And if not, then could you please stop paying attention to what they think?

Sure you can. And you should.

Happy independence year.

Sign up for my FREE  7-day Comics Crash Course

Drawing for a Living – Podcast episode 29

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Inspired by an article Molly Crappable wrote on freelance life, I sat down and had a discussion with myself about what it takes to survive as a one-man army. If you’re a struggling freelancer or considering becoming one, this episode is for you!

Molly Crabapple’s 15 rules for creative success in the Internet age

5 great apps for freelance artists

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Apps

Life as an artist is not always easy. But parts of it have gotten way easier, with the arrival of mobile technology. Here are 5 awesome iPhone apps that will boost your workflow, all free and super easy to use.

Instagram

Sharing your artwork on social media has never been easier. Take a shot of whatever is on your art table, hashtag it or write a sentence describing it and click share. You can even hook it up with your Facebook and Twitter, and get a wider reach instantly.

Learning curve: 5 minutes. 10 out of 10.

Tripit

Go to conventions often? Get the free version of Tripit and keep all your travel info in one place. Go to Tripit.com to set up your account. Book your flight however you choose and ust forward your ticket email to plans@tripit.com and your info will be in the easily accesible app in mere seconds. SO much cooler than print outs or scrooling through your inbox for a flight number.

Learning curve: None. 8 out of 10.

Dropbox

This is hardly news, but the Dropbox app is absolutely awesome and essential for artists. Save all the documents you need, like your portfolio, a pdf of your graphic novel or sample pages and have access to them everywhere, anytime. The app allows for easy sharing, so you can email a link to files of any size to people you meet – on the spot. Another great feature is the photo upload that you can enable for on-the-go back up of your photo library, so you can clear more space on your phone without plugging in to anything. The free version of Dropbox gives you 2 GB of storage, the pricing for more is reasonable not to mention tax deductable.

Learning curve: 2 minutes. 10 out of 10.

PocketCasts

Why not get smarter while you’re working on your art? Drawing usually only requires a part of your brain to pay attention, you can easily listen to podcasts while you’re sketching and inking. PocketCasts allows you to add your favorite podcasts and stream or download episodes individually. The free version let’s you only add a handful of podcasts, so get the paid one, it’s cheap.

Learning curve: 3 minutes. 7 out of 10.

WordPress

If you have a blog, it’s probably WordPress. But did you know they have an awesome app that let’s you manage several blogs, write posts and add pictures on the go, approve and reply to comments without ever opening a browser? Well, you know now.

Learning curve: 8-10 minutes. 9 out of 10.

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Hope these tips help you get more done on the road and makes life easier for you! Got any apps I should know about? Please comment below!